Chrys Udoh is the senior writer for IMPACT WRITERS INTERNATIONAL (IWI). In today's economic-driven society, the consuming public is at the mercy of unscrupulous merchants. It has always been that way. But, that is the reason for the old cliché : caveat emptor or let the buyer beware. This is the phrase a consumer must learn. You don't need hard statistics to know that three out of eight consumer goods come with a rebate promising a refund after a certain time has elapsed. How often do you get that promised rebate check? Not too often. Usually, consumers call to request the refund; frequently, they are told the products no longer qualify for rebates. But wait, a rebate is a contract, if not paid, there is a breach. If others get their rebates you can too. To do that, you need the services of Impact Writers International. We specialize in result-oriented communication that emboldens consumer's position in the free market place without fear of deceptive trade practice.

Credentials

Some expertise comes with training and education to achieve a reasonable level of competence. Chrys Udoh trained in Criminal Justice, M.A. Boston University Metropolitan College. He received a Paralegal Diploma (ABA) American Bar Association approved from the George Washington University, Washington, D.C., and a B.A. in Media Production, Howard University School of Communications.

Awards and Publication:

• Book Award by the Voice of America African Service Program for the best question write-in- and on-the-air discussions.



• Book Title: The Year 2000. Published by NASA.



• Book Award by Donald Temple, Esq. Director CHH (The Charles Hamilton Houston Law School Preparatory Institute) for best Case Analysis and Presentation in the matter of The State of Tennessee v. Ed Johnson.



• Interviewed in the VOA's studios by Elizabeth Barnes of Hungary.



• Wrote against Hostage taking at the US Embassy in Tehran: Why the hostages should be released--The Daily Athenaeum, West Virginia University Newspaper, Morgantown, WV.

Expertise

Our expertise includes:

Political Speeches

Youth and Juvenile Justice

Commercial Writing

Copywriting

Consumer's Complaints/Rebate Recovery Letters

Religious Sermons

Banking and Insurance Ads

Law Enforcement Public Safety Slogan

Television Ads

The market place today is aggressively competitive. Print and electronic media are no exception. Here is where maximum exposure is guaranteed if the merchant can afford the spot to showcase the wares. However, there is a big problem. The ads that run seem to miss a crucial selling point (CSP); otherwise the merchant fails to address the benefits of the product, but dwells on the features. Features have their own part to play, but they are not the consumer's ultimate expectation. IWI will craft an ad that takes no chances on the unpredictable market behavior, and have consumers see your product as the only alternative. We make consumer seek and desire your products no matter where you are located. This happens because we tell the truth about the benefits of buying what you sell. Why are we saying this? It is simple: IWI knows the difference between product features and product benefits. Our case turns here since benefits will, as a general rule, outweigh features.